The “Storm” worm is so named because it initially lured its victims with subject lines about horrific storms in Europe and Asia. Clicking the “video” link in the message or running the attachment has you install a “video player” to see the purported news item. Of course, it’s not a video player, but malware that will turn your computer into a zombie.
The subject lines soon varied from the original storm-related ones, with headlines such as “White House In Flames” and “Plane Crashes Into Eiffel Tower”. Well, there’s a new crop; I got these today (click to see the full image, and note the first and third items):