That’s the big New Jersey gubernatorial campaign: incumbent Jon Corzine is being challenge by
sleazebucket Chris Christie, and both sides are running hugely negative attack campaigns — politics as even more disgusting than usual. Several of Governor Corzine’s ads use quotes from the newspapers to blast Mr Christie; there’s an example over there on the right, from the ad I saw (click to enlarge).
Earlier in the ad, they took other New York Times quotes, simply tagging them as being from the Times. But for this one, they used the logo. Did they get permission for that? I doubt it. I’m not a lawyer, but I also doubt that it’s covered by fair use.
It’s unlikely, of course, that the Times would sue Mr Corzine for it, but that fact doesn’t make the use proper.
Lots of people who put together business presentations like to stick in a slide or two with company logos all over them, to represent the companies that use the technology or products or services described, who belong to the subject organization, or whatever. There’s an example on the right (click it to go the page whence it came, as long as the page continues to exist).
Again, they almost always do not have permission to use the logos. Such permission isn’t given lightly, at least not by big companies, and it’s a very different thing to use the company’s name, and to use its logo. IBM, for instance, is very picky about the use of the logo, requiring it to be rendered just so, in the right size, with the right colours, against the right background, and so on. Even employees have to apply for permission to use it except in certain pre-approved manners (as with company-distributed PowerPoint templates).
I’ve always refused to use slides like that — sometimes to the scoffing of my colleagues, who preferred the snazzier, logo-filled slide to my mundane list of names.
Am I just being too much of a good Do-Bee? I don’t think so. I think companies have a right not to have their logos used in someone’s advertising, sales pitches, or even technical presentations.
 This, on the other hand, is.