There aren’t many billboards around where I live, and I do my best to avoid advertisements. A result of that is that I’m often among the last to know about a particular advertising campaign. I’ve only recently seen the current
abomination advertisement for the Droid, pictured on the right. In case you’re one of the six other people who hasn’t seen it, it says
bucket of does.
So, as this post’s title says, does this really work for anybody? I absolutely can’t make myself turn the third-person singular of the verb “to do” into a noun that fits at the end of that sentence fragment. I know what they mean, but I just keep reading it as a group of female deer, which kind of blunts their message.
And the image that I am about to be mugged by the ladies who hang out on my front lawn... well, it just does not prompt me to go out and buy what they’re advertising.
I can cope with the slogan in the corner: “In a world of doesn’t, Droid does.” But overall, I find this to be one of the worst ads I’ve seen in a long time. It just... well, it “doesn’t.”
Is it really working? Or should they fire their ad company?
[Image courtesy of Chris Devers.]